.blacklist_wrap .blacklist_item_visual div { position: absolute; top: 0; left: 0; width: 100%; height: 100%; overflow: hidden; /* Hides anything overflowing during the animation */ transform: translate(0, -100%); /* Starts above the mask */ } .blacklist_wrap .blacklist_item_visual img { width: 100%; height: 100%; object-fit: cover; display: block; position: absolute; top: 0; left: 0; width: 100%; height: 100%; transform: translate(0, 90%) /* Starts almost completely below the parent */ }